Penelope Burk ran the test. New donors gave through the mail. Board members called some of them within a day or two, just to say thank you. Not to ask for anything. Months later, every donor received the same appeal.
The donors who got a call gave 39 percent more.
Fourteen months on, they were giving 42 percent more than the donors who never heard a human voice.
A five-minute phone call outperformed every piece of fundraising technology ever sold.
Your donors are waiting by the phone. Some of them have been waiting for years. Pick up the bloody phone.
