Yesterday’s pronouncement gave you the evidence. Today’s gives you the assignment. Call two donors today. Not to ask for anything. Just to say thank you, and to find out why they care.
Here’s the question to ask them: “What first inspired you to start giving to [X organization].”
Then…listen.
You will want to send an email instead. Don’t.
You will want to wait until you have prepared talking points. Don’t.
The call you place imperfectly today is worth ten you place perfectly never.
Two donors. Today. Do it. No, really. DO it.
