The work speaks for itself.

I don't believe in vague promises. Here's what happens when the right strategy meets the right story.

01

John taking the Polar Plunge after hitting the Wayside Academy campaign goal

Case Study: Independent School

A stalled fundraising program brought to life.

Wayside Academy was a small independent school with a powerful educational mission and almost no fundraising infrastructure. I wrote the case for support, created the donor communications, developed the pipeline, and professionalized every aspect of how the school engaged its supporters.

300+donors (from 50)
$600K+annual revenue (from $250K)
1 yearto transform the program
"Within a year, he'd grown our donor base to over 300 and more than doubled our annual revenue."

Frank Callaghan Former Board Chair, Wayside Academy

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02

John Jalsevac speaking at a Peterborough Singers concert

Case Study: Community Arts Organization

A campaign built on honouring a community's story.

The Peterborough Singers launched the Syd Birrell Legacy Fund to mark the retirement of their founder after 35 years. This campaign needed deep sensitivity to the unique heart and history of the choir. The work began not with spreadsheets, but with stories.

$100K+raised in 5 weeks
325donors (from 80)
$250Kcampaign goal
"In five short weeks, under John's guidance, we raised over $100,000, more than double any campaign total we had run in the previous 35 years."

Syd Birrell Founder & Artistic Director (retired), The Peterborough Singers

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03

Case Study: Law Firm Digital Marketing

Putting a law firm on the map.

Bussey Ainsworth LLP is a full-service law firm in Peterborough, Ontario. A comprehensive SEO and digital marketing engagement transformed their online presence through content strategy, Google Business Profile optimization, and systematic reputation management.

420%search impression growth
13 → 64Google reviews (5-star)
63new pages indexed
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Ready to build something like this for your organization?

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