Trusted by
I help non-profits and charities raise more money for their missions. That's it. I do what I do, so non-profit leaders like you can dream big, and change the world.
Book a Call
The Problem
Bake sales. Car washes. Gala dinners that eat six months of volunteer energy and barely break even. Grant applications that take forty hours and fund ten percent of a program. Rinse, repeat. You're running the playbook everyone told you to run, and wondering why you never seem to get ahead.
The Truth
The conventional playbook focuses on high-effort events, and treats donors like ATMs: hold a gala, blast out an appeal, cross your fingers, repeat. No wonder it feels like begging, and you feel like you're carrying the weight of the world.
I practice donor-centred fundraising. Relationships, not transactions. Story-telling, not begging. When you make that shift, donors give more, stay longer, and become your loudest advocates. You don't need to work harder. You need clarity, direction, and expertise.
That's where I come in.
Start Here
A clear-eyed assessment of your donor base, communications, systems, and untapped potential. You get a detailed roadmap: what to do first, what to stop doing, and where the biggest opportunities are hiding. Most organizations recoup the cost many times over within the first year.
Book an Audit →Then Go Further
Senior fundraising leadership on a monthly retainer, without the cost of a full-time hire. I embed with your team and do the work: building your donor pipeline, writing your appeals, coaching your staff, and sitting across the table from your most important supporters. A partner, not a binder or a bot.
Ask About Retainers →The Approach
I embed with your team as a senior fundraising partner: part strategist, part builder, part storyteller. This is not a consulting engagement where you get a PDF full of recommendations and then figure it out on your own. I do the work alongside you.
The Difference
Fundraising built on relationships. Communications built on craft. Strategy built on the conviction that human beings still matter more than data points.
Also Available
Annual funds, legacy campaigns, capital campaigns. From feasibility to finish line.
Discuss Your Campaign →Practical workshops that turn reluctant board members and staff into confident fundraisers.
Ask About Workshops →Cases for support, donor newsletters, appeal letters, digital strategy: the communications that make fundraising work.
Let's Talk →A website that works as hard as you do: clear positioning, compelling copy, and search visibility.
Talk About Your Website →
Founder, Apollo Advancement
A fundraiser who tells stories. A philosopher who geeks out over systems. An executive whose passion is the arts and education. 20 years in nonprofit leadership, and a track record that includes creating and growing flourishing fundraising and marketing programs from the ground up.
Read the Full Story → Book a CallClient Testimonials
"When John came on board, we had about 50 donors and no real fundraising infrastructure. Within a year, he'd grown our donor base to over 300 and more than doubled our annual revenue. That's the kind of personal, skin-in-the-game commitment he brings to his clients."
Frank CallaghanFormer Board Chair, Wayside Academy
"In five short weeks, under John's guidance, we raised over $100,000, more than double any campaign total we had run in the previous 35 years. His writing is extraordinary. I can wholeheartedly recommend John as the person an organization wants to run a campaign."
Syd BirrellFounder & Artistic Director (retired), The Peterborough Singers
No pitch. No pressure. Just an honest conversation about where you are, where you want to be, and what it would take to get there.
Book a Call